Budgeting that works
with you not against you.

A budget designed with real human
psychology and behavior in mind

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If you and your spouse are polar opposites when it comes to budgeting, try Roo! It’s the perfect balance of structure and simplicity, making it easier to get a non-budgeter on board and stay on the same page financially. Wish I’d found it sooner, could have saved us years of frustrating money conversations.
Tina A.
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Roo is fantastic! I’ve tried countless budgeting tools, but something was always missing—until now. The way Roo visualizes cash flowing through a “river” finally makes intuitive sense. I also love how simple it is to categorize every transaction.
Dr. Todd J.
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We love that Roo gives us peace of mind that all the most important things are paid for! It has been so nice to get a daily look at where our money is going instead of trying to backfill a week or a month at a time. Roo also helped us to catch credit card fraud super early because we were aware of each transaction Daily and how it stacked up in our budget!
Camille D.
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I have been loving it. My wife and I have never had so much money going into the holidays. It's been a game changer.
-Karoline A.
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The wife loves that she can see every purchase I make right when it happens. Better for me too since we can talk about it then and there instead of waiting until the day she checks our account and has a heart attack on where the money has gone. No more digging through your bank account or receipts to figure out why you have to live like it was the depression until your next paycheck. Roo’s way of daily categorizing purchases is brilliant.
Grant F.
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Roo provides a great up-to-date snapshot of my funds. It is nice to know where I’m at any moment.
Rusty C.
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I love my Automation River. Cashflow really is just like a river! I like that bills can automatically be slotted without having to go through a sit down process with my husband every month and make sure things are going where we need them to go. It automates it for me! Also, having the app has made thinking about looking at my money fun and easy. I’m not scared of it anymore because I am on top of it every day!
Esther F.
The budget your brain wants

We get that you’re human. So, we designed a human friendly budget system that helps you:

Budget without burning out
Make quick & confident financial decisions
End the feast-or-famine cycle
Rack up daily financial wins
Stop wondering where it all went
How roo works
Fewer categories. Fewer decisions.

Eliminate complex budgeting with numerous categories and get out of the weeds by simplifying expenses into two, Living Pouch & Bills Pouch.
This allows your budget to flex with you and not fight you.

Swipe to stay in touch with your money.

Automation is important, but automating the wrong portions of your budget can lead to losing track of your finances. With Roo, you swipe each transaction, keeping you up-to-date and in tune with your budget in seconds.

Live daily. Not monthly.

We don’t live by the month—we live every day. Roo helps you pace your income by breaking it up into daily, bite-sized portions called Daily Cash.
Daily Cash helps you proactively adjust behavior by showing when it might be time to slow down spending — or if you’re good to... treat yo self.

Custom
pouches

Create pouches for your specific expenses or goals not part of living expenses or bills.

Intuitive budget
summary

Forget spreadsheets. Roo presents your budget in an intuitive and engaging way, allowing for easy access for tweaks.

Reports that
matter

Up-to-date reporting and trends that detail your finances over time.

FAQs
Can I trust Roo with my bank data?

Our data is aggregated and secured by Plaid & MX the best in the industry. They already handle data for 1,000s of companies like US Bank, Venmo, JPMorgan Chase & Co, etc.

Utilizing bank level security protocols we protect your privacy and data. Roo money does not store user login information and can only read transactional and balance data of connect institutions.  Roo money cannot change or alter personal bank data or balances.

Can I still have my own budget categories?

Yes! You can still add your own custom pouches for anything you want to track independent of Roo's default pouches, Bills Pouch and Wallet Pouch. You can also pin your most active custom pouches to the bottom of the Roo processing screen for quick sorting.

I have to do this every day?

Not really.Roo sends you a tiny Daily Cash amount each morning so you can check in daily, but you don’t have to. Most people tap through their transactions in under 10 seconds, and Roo handles the pacing for you.If you skip a day (or a week), the system still works. Daily Cash just helps keep you from overspending without needing a spreadsheet marathon.

What if I have a lot of debt?

Instead of throwing every dollar into a giant “debt” category, Roo uses Pouches and the Income Plan to make sure your bills are covered, your daily spending stays on track, and you always know how much extra you can safely put toward debt. Roo will help you form a plan to know your debt and pay it off.

Is this app for kids?

Roo is designed for adults who are serious about budgeting but have grown tired of traditional budget apps. We do keep things simple and friendly enough that kids often understand it faster than adults.

Roo’s connected to 13,000+ financial institutions

Roo Money syncs with leading financial data services to connect with 13,000+ financial institutions and keep them in sync.

Join Us

Join us now and let's get you onboarded.

Thank You!
We'll reach out soon.
#RooLovesYou
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