A budget designed with real human
psychology and behavior in mind
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We get that you’re human. So, we designed a human friendly budget system that helps you:
Eliminate complex budgeting with numerous categories and get out of the weeds by simplifying expenses into two, Living Pouch & Bills Pouch.
This allows your budget to flex with you and not fight you.
Automation is important, but automating the wrong portions of your budget can lead to losing track of your finances. With Roo, you swipe each transaction, keeping you up-to-date and in tune with your budget in seconds.
We don’t live by the month—we live every day. Roo helps you pace your income by breaking it up into daily, bite-sized portions called Daily Cash.
Daily Cash helps you proactively adjust behavior by showing when it might be time to slow down spending — or if you’re good to... treat yo self.
Create pouches for your specific expenses or goals not part of living expenses or bills.


Forget spreadsheets. Roo presents your budget in an intuitive and engaging way, allowing for easy access for tweaks.


Our data is aggregated and secured by Plaid & MX the best in the industry. They already handle data for 1,000s of companies like US Bank, Venmo, JPMorgan Chase & Co, etc.
Utilizing bank level security protocols we protect your privacy and data. Roo money does not store user login information and can only read transactional and balance data of connect institutions. Roo money cannot change or alter personal bank data or balances.
Yes! You can still add your own custom pouches for anything you want to track independent of Roo's default pouches, Bills Pouch and Wallet Pouch. You can also pin your most active custom pouches to the bottom of the Roo processing screen for quick sorting.
Not really.Roo sends you a tiny Daily Cash amount each morning so you can check in daily, but you don’t have to. Most people tap through their transactions in under 10 seconds, and Roo handles the pacing for you.If you skip a day (or a week), the system still works. Daily Cash just helps keep you from overspending without needing a spreadsheet marathon.
Instead of throwing every dollar into a giant “debt” category, Roo uses Pouches and the Income Plan to make sure your bills are covered, your daily spending stays on track, and you always know how much extra you can safely put toward debt. Roo will help you form a plan to know your debt and pay it off.
Roo is designed for adults who are serious about budgeting but have grown tired of traditional budget apps. We do keep things simple and friendly enough that kids often understand it faster than adults.
Roo Money syncs with leading financial data services to connect with 13,000+ financial institutions and keep them in sync.















Join us now and let's get you onboarded.